ABOUT
ME
A Champion's Mindset
Bodybuilding has been a cornerstone of my life, and I’ve earned some of the sport’s most prestigious titles: 2x Mr Universe Champion, World Champion, and European Champion. Competing over 40 times has instilled in me the values of discipline, resilience, and focus.
Today, my sights are set on earning my IFBB Pro Card and taking the stage at the NPC Emerald Cup in Washington in May 2025. These personal goals fuel my passion for leading by example and showing my clients what’s possible when you go “All In.”
Life Experience: Resilience Forged Through Adversity
What sets me apart as a mentor and coach isn’t just my professional accolades—it’s my life experience. I’ve faced and overcome challenges that could have broken me, and these experiences now fuel my ability to guide others toward transformation.
Growing up without a father figure, I learned early on the importance of self-reliance and resilience. Life has thrown its hardest punches: I’ve experienced the heartbreak of losing close friends and family, endured the despair of being penniless and reliant on food banks, and faced the crushing loss of businesses and homes. I’ve been homeless, relying on the kindness of friends for a place to stay while I rebuilt my life from nothing. I’ve lived through divorce, the pain of separating from a fiancée, and the profound challenge of being separated from my children. Before stepping into my professional career, I also faced the battle of addiction and fought my way back to sobriety—each step a testament to perseverance and the unyielding drive to create a better future.
These struggles have shaped me but never defined me. They’ve taught me the power of perseverance, the necessity of self-belief, and the profound growth that comes from facing life’s toughest moments head-on. These experiences have equipped me with the empathy, tools, and understanding to connect with my clients on a deeply personal level. I know what it means to fight for a better life. I’ve been in the trenches, and I’ve come out stronger, with a purpose to guide others in creating their own transformation.
Mastering the Mind
Over the last 10 months, I’ve immersed myself in the study and application of Neuro-Linguistic Programming (NLP). While I’m currently pursuing formal certification, I’ve already seen its profound impact in my work, using advanced NLP techniques to help clients break through limiting beliefs, redefine their goals, and create actionable steps toward success.
Combining this with decades of leadership and mentoring experience, I’ve developed a holistic approach to coaching that transforms not just physiques but mindsets. I believe in empowering clients to take control of their lives, rewrite their narratives, and achieve lasting change.
Purpose and Passion
My purpose is simple: to help people become the best versions of themselves. Whether you’re an elite athlete aiming for the stage, someone striving to overcome personal struggles, or a lifestyle client seeking health and balance, I’m here to guide you with expertise, empathy, and unwavering dedication.
I don’t just coach—I lead by example. Every challenge I’ve faced, every goal I’ve achieved, and every lesson I’ve learned is poured into my work with clients. Together, we’ll push boundaries, shatter limits, and create the life you deserve.
